The X Building
The X building will be the premier arts and culture centre in Australia.
Combining the INXS museum, recording studio, fine dining, concert and event space, music master classes and a private airport lounge, this dual purpose-built building will organically become a national treasure.
The X building will be the premier arts and culture centre in Australia. Combining the INXS museum, recording studio, fine dining, concert and event space, music master classes and a private airport lounge, this dual purpose-built building will organically become a national treasure. The X building will achieve international press in architecture, music, cultural, innovation and influencer digests. The public spaces, coupled with the exhibition will sustain the relevance to the community on a national and worldwide level for the long term.
On a community level, the building nurtures the unique atmosphere of the creative community whilst highlighting its commercial ability, that will be the pride of the local community. Thinking local first, the X Building’s event space can be used for community events such as local rugby club end-of-year presentations, school plays, university and college graduation events, community meetings, seminars and so forth. The X Building will generate interest and ignite the curiosity of young minds and bridge generational gaps.
Run by Murphy Media Academy, during the opening months, schools can bring their students to the X Building for excursions to learn about music, help sustain this national treasure through intrigue and interactive engagement, and be proud of Australia’s arts and cultural history
Music master classes such as song writing workshops will be a welcome addition to the area for the many creative souls in our region.
Linked closely on a community level, the X building will reach out and engage all aspects of the greater region surrounding its local destination point. The Atrium / “lobby” of the building will be a large multi-functional event space. Government and council events, school showcases, regional sports clubs, arts and artisans will be able to access the use of this space. During the evening hours, beneath the glass ceiling, one could dine with clients ‘under the stars’ hosting an annual gala event or an elite corporate evening. This venue will have the flexibility to cater for local and regional level, national and international. Catering to events such as spectacular international black-tie evenings fitted with champagne towers.
The X Building will reinvigorate and highlight the amazing arts and culture of Australia. It will further contribute to the growth and enhancement of Australian culture. This building will be a national treasure that will be “owned” by every Australian and a new and exciting destination spot.
On an international level, due to the building being so innovative, creative, and positive, it will capture the attention of creative and commercial industries around the world. Murphy Media Academy has an extremely close working relationship with Universal Music Group and Warner Music International. These multinational companies are very excited about this building and will become a lively part of its existence and usage. The international media covering it will be circulated and this ground- breaking building will cover the gamut of media digests from music, art, culture, architecture, technology, and innovation. There is no doubt this building will be an internationally renowned structure.
Environmental sustainability is one of the X Building’s key focus. It will be implementing water harvesting and power generation from renewable energies. Sustainable waste management systems. Every aspect of the building’s design and aesthetic is considered with sustainable engineering. There will be natural ventilation through air chambers in the ceiling while the orientation of the building is so to capture natural light and warmth.
The X Building has a large opportunity to be utilised by a variety of vendors and businesses. Along with this investment from business and companies, corporate packages can be designed to accommodate and tend to these different clients. The list of relevant businesses is extensive and ongoing, major sectors that consist of vendors could utilise the available space and further contribute to the growth and creative cultural aspects of the building.
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